A Global Immersive Destination

Different worlds.Same place.

Food. Art. Music. People. Experiences. One destination that changes its mood from day to night.

FOOD · ART · MUSIC · PEOPLE · EXPERIENCES · DIFFERENT WORLDS, SAME PLACE · FOOD · ART · MUSIC · PEOPLE · EXPERIENCES · DIFFERENT WORLDS, SAME PLACE · 

A destination can be more than another place to visit.

The destination concept

BM WORLD turns a warehouse into a living universe: a social, cultural and commercial destination where every sector has its own identity — and everything belongs to the same story.

4,500 m²Premium format
18Revenue sectors
Day → NightOne evolving venue
Walk through the destination

Enter BM WORLD.

A cinematic journey through food, immersive play, entertainment and nightlife in one evolving destination.

The BM Tree

The heart of every world.

A pearlescent white tree and 360° stage connect the entire destination. By day it welcomes. At night it becomes the center of the show.

Choose your world.

Not a food hall. Not an arcade. Not a shopping center. A collection of experiences built to work together.

BM Café
Eat · Connect · Create

BM Café

Shadow Burger
The dark side of flavor

Shadow Burger

Pizza Core
A slice, a brighter tomorrow

Pizza Core

BM Experience Lab
Real emotions · Unreal worlds

Experience Lab

BM FUN
Play · Win · Collect · Repeat

BM Fun

BM Market
Factory Mood

BM Market

BM Immersive Motion Theater
Feel · Move · Enter

Motion Theater

A collective ride through the worlds of Factory Mood.

BM Studios
Podcast · Streaming · Video

BM Studios

Content connects worlds.

BM WOW Lab
Desserts · Experiments · Wow

WOW Lab

Food becomes spectacle, color and emotion.

BM Theater
Live shows · Music · Talks

BM Theater

BM Premium Cinemas
Stories create worlds

Premium Cinemas

BM Rooftop
Dining · Firepit · Live events

BM Rooftop

The destination continues above the city.

One place. Two personalities.

Day becomes night.

Families, coffee, retail and immersive play during the day. Music, bars, live performances and a transformed central floor after dark. The architecture stays. The mood changes.

BM and Shadow in BM World
Factory Mood

The story came first.

What you feel becomes real.

BM WORLD is the physical expression of Factory Mood, an original universe created by Cristian Giacalone. BM and Shadow bring its two emotional forces into every space, product and experience.

Discover Factory Mood →
Three scales. One universe.

A format for every destination.

1,200 m²

BM Compact

The essential BM experience for a focused urban or resort location.

2,500 m²

BM Select

A broader mix of food, retail, immersive play and entertainment.

4,500 m²

BM Premium

The complete destination, bringing the full BM WORLD ecosystem together.

Bring BM World to life.

We are looking for a development and operating partner with the right location, execution capacity and long-term vision.

Cristian GiacaloneCreator & Creative DirectorBuenos Aires · Argentina